Lead, Be Heard, Make a Difference … and Have Fun Part I

Introduction
Here’s a proposition which could transform how you show up for business – and life. It could make getting through the Board Room door, and being heard, a foregone conclusion:
The power it took to get us here is not the kind that will sustain us long term – witness the anxiety, stress and even burn-out many women are experiencing while in full, but disempowering, Superwoman or her archetype pals, Victim “I’m stuck and powerless”, Martyr “I’ll work through the weekend, AGAIN” or B**ch “You’re all useless!$?!”. Instead, my clients draw on 5 Women’s PowerTypesTM, that give them access to a new kind of Soft Power https://bit.ly/3naBwCX. It enables them to retire Superwoman for good, and fuels their progress indefinitely.
Over three articles, we’re going to look at some clever, sustainable and powerful ways to embolden women who want to lead, be heard and make a difference – and who ALSO want to feel great, be supported and have fun.
Is that a tall order? I don’t think so. It’s the way the world needs women to be, as we face challenges far beyond getting more of us into Boardrooms – but that IS a great place to start.
Article 1: Value-Engineer Your Purpose

We all work to meet our basic needs – food, shelter, healthcare – but there has to be more to why you invest energy in the work you do every day. Because your energy is finite, it’s precious and it has the potential to impact other lives and businesses for the better. That ‘why’ is your Purpose – your intention. Crucially, it will also motivate you through choppy waters.
Value-engineering your Purpose is all about maximising the return on your energy- investment in everything you do:
your thinking, meeting, promoting, creating, influencing, caring and leading.
Tip 1:
Take this reflection exercise about as seriously as you would if you were running your company’s Growth Strategy Workshop – and carve out time for it in your calendar!
Tip 2:
Women who work with me leverage every aspect of their lives by tapping into the 5 PowerTypesTM we all have within us. For this job, tune into the creative, intuitive, knowing energy archetype of Sorceress: from Sortiarius ‘one who influences fate or fortune’. Open your mind to that part of you which truly influences your outcomes, through her connection to something bigger than herself. She is the creative, intuitive, wisdom-seeking conduit between the seen and the unseen in your life.
Tip 3:
In that mindset, review your values. Values are those things that are important to you and sit behind your ‘why’, guiding everything you do. Ask yourself “What’s important to me in the context of my career?” and answer with single words or short phrases. Then rank them in order of the results you’re getting right now – not the ranking you’d like them to have. This can be a lightbulb moment.
Eliciting your values is a great exercise to dig into with a coach – to help you uncover value conflicts, understand ‘away’ & ‘towards’ motivations, diagnose uncomfortable aspects of your working life; but you can certainly make a great start on your own.
Now for the value-engineering piece:
Let’s say you’ve been offered a promotion to the Executive Team of a successful design company. It’s a great move, and chimes with one of your values – Achieving Financial Reward, but you’ve realised that two others – Sustainability and Collaboration – don’t figure in the company ethos. You now see why you’ve been feeling uncomfortable about this promotion. Your new-found clarity gives you the confidence to start aligning your career path with your heart & mind, and to consider some great alternatives, for instance:
Bring your values to the executive table and create a new USP for the company – a bonus they weren’t expecting – but they may need convincing…

If your gut says ‘No’, find a better fit – a company that promotes re-cycling materials across their supply-chain and design process, donates to 1% for the planet, has signed for B Corp Status, and more.

Or this might even be the right moment to raise seed capital, create that partnership you’ve talked about, and spearhead your own unique brand.

Great – you’ve checked in with your WHY and have a plan to maximise the return on your energy investment. How are you going to get it across with confidence, conviction and persuasion? We’ll look at that in the next two articles, starting with: ‘Prepping the Engine Room of Your Number One Asset – YOU’.
If the content of this article resonates, and you would like to explore how to shift your mindset to lead, be heard and make a difference, message me for a complimentary Strategy Call on LinkedIn or email me at nancy@sparkstonecoaching.com